Because Not Everything Is Funny...

The following is an e-mail I sent to the Customer Service department of The Gap this afternoon.  If you too feel the need to demonstrate your disapproval for their recent choices, you can write to them at custserv@gap.com.

 

To The Attention Of The GAP Marketing Department And The Suits Who Back Their Ideas:

 

It's been recently brought to my attention that your most recent ad campaign to promote your fall line (more specifically, pants) appeals to the inner self-consciousness of women everywhere by stating that pants are the way to go because you "...just don't look good in shorts".  Since you have taken it upon yourself to judge those who's legs are maybe too white, too jiggly, too riddled with cellulite, or just not-toned enough to appeal to your (or the general public's) desire for eye candy, I have decided to send you an e-mail of thanks.

Thanks for generating a slogan that perpetuates the decreasing feelings of self-worth that people place on themselves based on their appearance.

I am confident that with ads like this you are securing employment and potentially even generating more jobs for those who work with individuals suffering from various eating disorders .  For that, I guess thanks for helping to maintain or possibly even decrease North America's unemployment rate.

Thanks for enforcing my belief that people should have to pass a test or achieve some sort of certification in order to be able to procreate.  Individuals with alarmingly low-standing moral qualities such as the people who created and supported such a campaign should have no hand in raising and instilling any sort of values in the future of our society.

And finally, thank you for reminding me why I'm not nor will I ever be your customer.

L.